Marlboro is one of the world's most famous brand names of cigarettes. Marlboro cigarettes are made by Philip Morris Company and are known to the world as the brand featuring a rugged Marlboro mad in its past and current ads. Marlboro man is a tough-looking cowboy riding a horse or doing anything else in the nature. This company has lot of plants all over the world, but the largest one is located in the state of Virginia. In fact, this is how the brand got its name originally – the street where the plant is located is called Great Marlboro Street. The brand originated in 1924 and in the 1950-s they were the first ones to introduce cigarettes with filters. This innovation followed a discovery of harmful effects cigarettes without filters could have on the health of smokers. It took some companies several years to adopt new manufacturing policies, but Marlboro was among the first companies to do that. Although Marlboro is seen as a brand aimed at men, few people know that it was originally aimed at women with a slogan for the cigarettes "Mild as May". The brand featured pink filters for cigarettes (to hide the traces of lipstick) but the production was soon stopped as the demand for the cigarettes was way too low for the company to benefit commercially. The brand was reborn several years later with a new slogan, new image and famous cowboy accent. Now the audience was clear and the sales began to grow- the image the company came up with appeared to be more appealing than any previous ones. After the reinvention it took the brand just several months to gain popularity with male audience and here is some statistics for you to consider: according to one study among high schoolers in the USA almost half of them smoke Marlboro. Smokers all around the world recognize the brand is preferred to many other ones because the nicotine it contains hits you well and they have superior taste that cannot be compared to any other cigarette. The company producing the cigarettes is involved in sponsoring sports, particularly motor racing. In fact, the name of Marlboro is traditionally associated with Formula One Racing. Marlboro cigarettes are always available from any drugstore in the world, but can be also purchased online at a much lower price.


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